NEVER LETS HAIR GO OUT OF STYLE Strong hold with a great matte finish. An extreme high hold, water-based styling clay that delivers a clean matte finish that lasts all day. Washes out easily with water. All day incredible high hold without weighing hair down. Thickens & texturizes. Clean matte finish. Doesn’t dry, never flakes. Reworkable (no water required). Signature mild cream soda scent. Works Best for these hair types Fine to medium thick hair Short to medium lengths Works Best for these Looks Messy looks or structured dry looks Key Ingredients Unique combination derived from minerals and plants (Ozokerite, tribehenin, lanolin and cera alba) Chosen for their ability to deliver flexible hold. Barber Tips Holds well even if you're one of those people who likes to "mess with" your hair all day. Controls frizz and gives definition and separation when warmed and applied lightly.